Videos
See the introductory video below
See the BMC interview
See
video created by Martin
SalesMethods video
A typical reference
Martin
rapidly helped me establish a coherent marketing strategy for our
software launch in Europe in a very complex marketing environment with
multiple options. He was then able to assist in its successful
implementation. Any start up vendor or service company that feels
its go to market software marketing strategy could be improved would
benefit from Martin's guidance."
Julian Fowler Marketing
Director EMEA Just Systems
Freelance marketing support and
on demand marketing support with expert virtual marketing support for
vendors and software companies
Go to Market, on Demand, Analyst and Marketing
Support Services
for Software and Solution Vendors
I specialise in helping
vendors launch new IT software solutions and develop effective
marketing campaigns on demand. I am a cost effective
freelancer who combines the
technical insight and understanding re-using research delivered by the OVUM analysts with a
wealth of marketing knowledge that comes from my long experience of
developing and executing 'go to market' strategies.
My aim is to develop the 'go to market' strategy and
compelling propositions and then to build appropriate sales and
marketing messaging. This sometimes requires a review of the solution
names and the look and presentation of the web site and may even involve
a review of the pricing structures to take account of different channels
to market. I am also an expert on search engine optimisation and
building accessible web sites.
Often I am asked to look at competitive positioning
and to do a market analysis and review. I may be requested to build a
return on investment case and present that in a White Paper. But I also
research and write independent White Papers and all forms of content for
web use etc as required.
Independent Freelance Marketing
Collateral Creation
Branding and
Messaging
As an Associate Industry Analyst and Consultant with
OVUM, I am ( when approved by them )
able to either undertake original research to
produce Ovum
White Papers and other supporting
material that you
require, or to re-purpose
existing research to produce papers or other
collateral
that positions your own solutions in the market and then explains their
specific capabilities, maybe including an
OVUM Technology Assessment. Please note that Ovum values
its independence and thus any such material will will be carefully
written so as not to constitute vendor endorcement.
I also undertake due diligence for venture capital
companies and other investors and I deliver Market Positioning Analyst service
for OVUM that helps present the market opportunity of a
company privately
to potential purchasers or investors.
to
develop go to market strategy and
launch software solutions for software vendors
Analyst Support Services