references of martin gandar
on demand, go to
market, analyst and marketing support
OVUM Associate Analyst
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powered by AutomaticSiteMap on-demand freelance marketing support for vendors to assist with go to market strategy and collateral creation such as White Papers
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Freelance marketing support and on demand marketing support with expert virtual marketing support for vendors and software companies
"Martin rapidly helped me establish a coherent marketing strategy in a very complex marketing environment with multiple options. He was then able to assist in its successful implementation.
Any start up vendor or service company that feels its marketing strategy could be improved would benefit from Martin's guidance."
Julian Fowler Marketing Director at JustSystems EMEA
"I can thoroughly recommend anyone, who is launching a new software solution, to talk to Martin Gander.
He has been there, done it and had the t-shirt bought for him. Martin knows what is involved and how to make the most of a limited budget to generate maximum appeal.
Martin is very technically savvy, but approaches everything from a sound business foundation."
Graham Young Young Markets
"Martin can write the book as a technical analyst and also has excellent proven experience as a technology marketeer, a rare combination of talents and as such someone very much worth consulting for advice and ideas in both these areas."
Andy Burgess Retail Sales Director at WorkPlace Systems
"I have had the pleasure and privilege of working with Martin on several different occasions and can highly recommend him for his intelligent insight into the technology market and for his expert analysis of key trends and business drivers. I look forward to working with him again in the future."
Jon Drakes. Senior Product Marketing/Management Professional
"Martin is a clear thinking analyst/consultant that understands the market, is proactive and has an ability to deliver real value. I've known Martin for a number of years now and he continually impresses me with his skills, experience and talent."
Dan Fine Managing Partner Fine Business Solutions
"Martin is an excellent Technology Analyst, with outstanding Marketing skills. At the same time Martin is very easy to work with & delivers what he promises. The quality of Martin's work over the 16 years I have know him has been brilliant"
Bhupinder Chera SAP, Head of Technology Logica
“Martin has an amazing talent for articulating high level complex technical marketing formulas. A must have practitioner for early stage technology business leaders.
Paul Stephenson Founder/Managing Director, EGOstream
“Martin has an excellent feel for the IT industry and trends within it. His analysis is succinct and to the point.”
John Handby Experienced director & global CIO
“I have known Martin for several years and he has often provided me with excellent insight into our business strategy. His knowledge is an essential resource for an organisation. I highly recommend him to you.”
Tony MacKelworth Software Asset Management at Microsoft