What will it cost ?

In doing this work I have access to all of the analyst research that these OVUM and Butler Group produces.

As I work as an associate and re-use that research I can create very valuable papers and reports at affordable prices. Clearly because you use their material and their brand to add the authority and status to these reports they cost more than work that is entirely independent in nature, but it is still the most cost effective way to get analyst material tailored to your needs.

OVUM & Butler Group Branded Analyst Services :   

Market Positioning and Competitive Strategy Review: Making extensive use of Butler Group’s latest research Martin will create an OVUM or Butler Group branded review document that will help you improve or develop your marketing and sales strategy. You decide the areas that you want me to concentrate on.

Butler Group branded White Paper. Sometimes you need the authoritative independent view of a leading analyst house to support your case. This is probably the most cost effective way you will ever get that support.  see an example

repurposed Butler Group Research To create tailored collateral that supports your proposition based on a combination of new research and the current latest research from OVUM and Butler Group's Research Library. A highly cost effective way to educate a targeted market about the background and value of your proposition. This is vital when supporting a new software launch and your go to market strategy see an example

Venture Analyst Services: If you are seeking funding or are launching a new company or proposition then you may need to approach the VC community with a well worked proposal that includes authoritative insight into your go to market strategy, your market opportunity and an expert analysis of your competitive position. This can be the difference between achieving funding and support or failing at this hurdle. Butler Group offers this service exclusively through the use of my experience supported by their research.  

OVUM Butler Group Technology Assessment. Is a researched paper written to a standard OVUM Butler Group template that gives an independent analyst assessment of the technology and explains its value and market opportunity. These are normally carried out in-house by OVUM and BG analysts but I often write them for clients I introduce.

on demand freelance marketing support for White Paper writing and collateral creation  and to develop go to market strategy and launch software solutions for software vendors