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Previous Roles

•  1977 - 82 Management Consultancy ( Ernst & Young ) 1992 - 1987
•  Head of IT ( Lloyd's Members Agency, Janson Green ) 1987 - 1989
• Start-up Company Development through to acquisition ( Schematec/TopSystems ) 1989 - 1994
• Chairmanship of User Groups ( Oracle UK / Europe ), 1990 - 93
•  European Marketing Directorship ( USoft Netherlands / Unisys ), 1993 - 95
• Associate Analyst responsible for Internet Related Technologies ( The Butler Group ) 1996 - 1999
• V.P.Marketing Aruna PLC 2000 - 2004
• OVUM and Butler Group Associate Analyst 2004 - to date
• Independent Marketing Specialist 2004 - to date

  Freelance marketing support and on demand marketing support with expert virtual marketing support for vendors and software companies

   

 

   Martin Gandar the independent analyst

 

Disclosure

I am currently fulfilling a part time role with the Dutch App Development company Service2Media as well as my other roles of Independent Marketing Advisor and Associate Analyst. Due to this, it is not appropriate that I be quoted or give comment as an Associate of Ovum on any areas relating to mobile or app development. Ovum values its independence and I am absolutely committed that I will not to work on any areas that could undermine my, or Ovum's, integrity.

Conversely other Analyst Houses may be assured that any information that they disclose to me in confidence will not be fed back to Ovum in any form.

Experience

I have undertaken every role in the analysis, design, development, and implementation of software solutions, I have been a management consultant and European V.P of Marketing as well as Head of IT for a City Institution. I have launched two international software companies and been responsible for sales and marketing. I know how to market solutions for small companies without wasting money, and I can do nearly all the associated tasks myself.

How Martin Gandar Works

I work on a short term on-demand basis to give you complete control over costs. This means that I can produce valuable marketing collateral or help you position your solutions rapidly and effectively. I am totally flexible wth regards to how we manage assignments. I will charge by the day for independent work at a rate of £500 per day and for analyst related work the rate will be agreed with OVUM / Butler Group. All assignments can also be undertaken for a fixed fee or staged as required.

 

on demand freelance marketing support for White Paper writing and collateral creation  and to develop go to market strategy and launch software solutions for software vendors