About Martin

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What is Martin Gandar's Background?

I have 30 years in the business and offer the added benefit of an association with the leading analyst houses OVUM and Butler Group.

I have undertaken every role in the analysis, design, development, and implementation of software solutions, I have been a management consultant and European V.P of Marketing as well as Head of IT for a City Institution. I have launched two international software companies and been responsible for sales and marketing. I know how to market solutions for small companies without wasting money, and I can do nearly all the associated tasks myself.

How Martin Gandar Works

I work on a short term on-demand basis to give you complete control over costs. This means that I can produce valuable marketing collateral or help you position your solutions rapidly and effectively. I am totally flexible wth regards to how we manage assignments. I will charge by the day for independent work at a rate of £500 per day and for analyst related work the rate will be agreed with OVUM / Butler Group. All assignments can also be undertaken for a fixed fee or staged as required.

contacts ! marketing ! analyst services ! references ! about ! main website