Background  ! Martin Gandar CV  ! Contact
 Home | Marketing Services | Analyst Services | Partner Services | Recent Assignments References
Welcome to MLG Consulting

 View Martin Gandar BSc.MBCS.CITP's profile on LinkedIn

 
How We Work
We want to ensure that you get solid value from our services. We also want to make sure that the way we work is transparent and open. To that end we keep rigorous records of the time and effort expended on your behalf and give this to you to review. In return we expect respect for our integrity and experience.

 

WCIT
I am proud to be a Freeman in The Worshipful Company of Information Technologists and would be happy to discuss their role and why they are worth your support

 

 


 

"Martin rapidly helped me establish a coherent marketing strategy in a very complex marketing environment with multiple options. He was then able to assist in its successful implementation.  Any start up vendor or service company that feels its marketing strategy could be improved would benefit from Martin's guidance."

Julian Fowler Marketing Director EMEA Just Systems

Click HERE See further personal recommendations for Martin and his work

click to see example assignments or client references

 

  CLICK TO PLAY VIDEO OVERVIEW OF SERVICES Click to play BMC Interview of Martin regarding BMC MAINVIEW  
   
  MY MAIN SERVICES    
  Highly experienced and cost effective marketing support from someone with 30 years in the business with the added benefit of an association with the leading analyst house The Butler Group. I work on a short term on-demand basis to give you complete control over costs. This means that I can produce valuable marketing collateral or help you position your solutions rapidly and effectively.

 

Download a PDF summarising our eservices and their costs

  

 

 
  MARKETING SERVICES ANALYST SERVICES ( Butler Group Branded )  

 

  • Independent White papers

Click HERE for example

  • Butler Group Branded White Papers helping you promote your solution to your market

Click HERE for example

 

 

Click HERE for example

click HERE for example

 

 

  • Competitive analysis with your key rivals

Click to e-mail me for example

  • Repurposed Butler Group Research to create tailored collateral that supports your proposition. i.e. re-use existing material at a fraction of the cost of the original research

Click HERE for Example

 

 

  • Web site review and analysis of structure, messaging and content creation/improvement

call me for discussion

 

 

  • Collateral Creation of all kinds ( well written marketing collateral or a resource to enhance your own material )

Click HERE for example

 

  • Tailored research papers specified by yourselves to meet particular needs or key presentations

Click HERE for example

 

 

  • Go to market messaging review and enhancement ( such as improving your web site and main messaging )

call me for discussion

  • Return on Investment / Total Cost of Ownership Paper

Click HERE for example

 

 

  • Return on investment calculators

Click to e-mail me for example

 

 

 
  • Interactive Pricing Model ( to create pricing quote based on your solution set including open source, perpetual license and complex discount structures )

Click HERE for example

 

 

 

 

 

 

My  Core Capability

I specialise in helping you launch new IT solutions and develop effective marketing campaigns. I  combine the technical insight and understanding offered by the Butler Group analysts with a wealth of Marketing Knowledge that comes from my  long experience of developing and executing 'go to market' strategies. This expertise is augmented by a team of consultants offering complimentary skills that enables a 'one stop resource' for successful assignments.

Examples

For £6,000 you could have an independently researched White Paper or for £10,000 you could have a  Butler Group Branded Paper incorporating their latest Research  CLICK For Analyst Services.

For only £1,250 per customer ( plus expenses and required travel time ) you could have independently verified Customer Reference Case Studies.

Or if you just need highly cost effective interim marketing support to sort out the messaging and content on your web site CLICK HERE For Between £3,000 and £5,000 you could radically improve your web site and its messaging.

For only £2,000 You could have a video like the one above on your site ? CLICK HERE

 

 

MLG Consulting
tel: +44 (0)207 138 2522  mbl: +44 (0)7770 366 566


 

Video by www.Webvideos.co.uk