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martin gandar consulting
on demand, go to market, analyst and marketing support

Resources

MOBILE SITE

OVUM and Butler Group Analyst Services

OVUM Associate Analyst

View Martin Gandar BSc.MBCS.CITP's profile on LinkedIn

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on-demand freelance marketing support for vendors to assist with go to market strategy and collateral creation such as White Papers

Videos

MOBILE SITE

 

See the introductory video below

 

Martin Gandar introductory video 

 

See the BMC interview

 

BMC Video of Martin Gandar Interview

 

See video created by Martin

 

Aruna Video

 

A typical reference

 

Martin rapidly helped me establish a coherent marketing strategy for our software launch in Europe in a very complex marketing environment with multiple options. He was then able to assist in its successful implementation.  Any start up vendor or service company that feels its go to market software marketing strategy could be improved would benefit from Martin's guidance."

 

Julian Fowler Marketing Director EMEA Just Systems

 

Freelance marketing support and on demand marketing support with expert virtual marketing support for vendors and software companies

 

Go to market, on demand, analyst and marketing support services for software and solution vendors

I specialise in helping vendors  launch new IT software solutions and develop effective marketing campaigns on demand. I am a cost effective freelancer who combines the technical insight and understanding offered by the OVUM and Butler Group analysts with a wealth of marketing knowledge that comes from my long experience of developing and executing 'go to market' strategies.

 

MOBILE SITE

Independent Marketing Support Services Request Information

My aim is to develop the 'go to market' strategy and compelling propositions and then to build appropriate sales and marketing messaging. This sometimes requires a review of the solution names and the look and presentation of the web site and may even involve a review of the pricing structures to take account of different channels to market. I am also an expert on search engine optimisation and building accessible web sites.
Often I am asked to look at competitive positioning and to do a market analysis and review. I may be requested to build a return on investment case and present that in a White Paper. But I also research and write independent White Papers and all forms of content for web use etc as required.

see the marketing page for more details and links to examples

OVUM cube  Analyst Support Services Request Information

As an Associate Industry Analyst and Consultant with OVUM Butler Group I am able to either undertake original research to produce White Papers and other marketing and sales material that you require using the OVUM and Butler Group brands with their support, or to re-purpose existing research to produce White Papers or other Marketing Collateral that positions your own solutions in the market and then explains their specific capabilities, maybe including a Butler Group or OVUM Technology Assessment.
I also undertake due diligence for venture capital companies and other investors and I deliver a Venture Analyst service for OVUM / Butler Group that helps present the market opportunity of a company to potential purchasers or investors.

see the Ovum / Butler Group Analyst Services page for more details and examples of work

on demand freelance marketing support for White Paper writing and collateral creation  and to develop go to market strategy and launch software solutions for software vendors